Press Launch
The following article appeared in the Irish News recently:
IRISH HOTELS PUT DOWN ROOTS FOR GREENER IRELAND
On June 23rd 2008 John Gormley, Minister for the Environment endorsed an innovative green initiative by Ireland Hotels and Rooted In Ireland by planting an oak tree as part of a forest re-plantation project..
The Rooted in Ireland site where the trees are being planted is set in Armagh, and the primary objective is in the planting of trees in honour of any chosen person or company. Currently there are 1700 trees planted with a further 2000 planned for the end of October. They have made provisions to plant 10,000 trees in total after which the plan is to develop the site in Armagh into a "green friendly" visitor centre.


The first picture shows Liz Fahy M. D. Holiday Ireland Hotels and Irish Minister for the Environment John Gormley planting an Oak Tree, and the second shows June Darrer from Dooleys Hotel, Anne Marie Nugent from Rooted in Ireland, Don Clarke from Norfolk Line, and Liz Fahy from Holiday Ireland at the reception after the event.
Holiday Ireland are the first company of its kind from the south of Ireland to get involved with sponsorship of the forest plantation.
They are planting oak trees as a way of thanking their International Tour Operators for their valued business which has aided the growth of Ireland's tourism trade. It is also helping to develop and sustain Ireland's natural environmental landscape as a premier green tourism destination, while of course developing cross border relations north and south.
Paul O Toole, Chief Executive Tourism Ireland said he would like to see other tourism companies following on the "green" footsteps of Holiday Ireland Hotels.
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